WestJet’s 2025 Christmas Miracle continues the airline’s beloved holiday tradition by focusing on comfort, connection, and community support for families staying at Ronald McDonald House locations across Canada.
Every December, there is one aviation video we can reliably count on to make us AvGeeks feel things.
And every December, we happily lean into it.
For more than a decade, AvGeekery has covered WestJet’s Christmas Miracle series as it has evolved from real-time passenger surprises to something deeper, more personal, and more purpose-driven. Ever since that first iconic moment in 2013, WestJet employees have somehow managed to outdo themselves year after year with creativity, heart, and genuine kindness.
WestJet’s 2025 Christmas Miracle keeps that tradition alive, even as the focus continues to shift away from flashy surprises and toward meaningful community impact. This year’s story is quieter, more reflective, and arguably more powerful than ever.
A Christmas Miracle With a Purpose
Now in its 13th year, WestJet’s annual Christmas Miracle partnered once again with Ronald McDonald House Charities Canada to support families spending the holidays far from home while their children receive medical treatment.
Across 16 Ronald McDonald House locations from Vancouver to Newfoundland, more than 600 families received thoughtful gifts designed to bring comfort during an unimaginably difficult time.
For children, that meant toy cars, dolls, and stuffed animals. For parents and caregivers, the gifts were intentionally practical and comforting, including cozy blankets, thermoses, and noise-cancelling headphones. Families also received gift cards from partners such as TELUS, Canadian Tire, and Skip, along with a special surprise for baseball fans in the form of Toronto Blue Jays merchandise.
The idea behind the gifts was simple but powerful, giving families a moment of Christmas magic that offered warmth, comfort, and the reassurance that they were not alone.
WestJetters Show Up in a Big Way
As always, the heart of WestJet’s 2025 Christmas miracle was its people, affectionately referred to as “WestJetters.”
In 2025, more than 700 WestJet employees volunteered their time, with over 400 directly involved in shopping, wrapping, and delivering gifts. To make sure every item truly mattered, WestJet consulted with Ronald McDonald House alumni families to understand what brought them comfort during long hospital stays.
That insight helped guide gift selection and reinforced the campaign’s core message that the miracle is more than gifts.
“Christmas Miracle is about more than gifts; it’s about reminding these families that they are not alone, and that their courage inspires us all,” said Samantha Taylor, WestJet Executive Vice-President and Chief Experience Officer.
It’s about reminding these families that they are not alone, and that their courage inspires us all.
Samantha Taylor | WestJet Executive VP and Chief Experience Officer
From marathon gift-wrapping sessions to coast-to-coast deliveries, the effort was massive. WestJet Cargo played a key role in transporting gifts across the country, ensuring they reached even the most remote locations in time for the holidays.
A Longstanding Partnership That Matters
WestJet’s relationship with Ronald McDonald House Charities Canada dates back to 2007, long before Christmas Miracle became a household name. Since then, Calgary-based WestJet has provided more than 7,200 one-way flights to support families, administrative needs, and fundraising efforts.
Ronald McDonald House plays a critical role in Canada’s pediatric healthcare system, helping families stay together when medical care requires long-distance travel. Last year alone, families traveled more than 4.5 million kilometers (2.8 million miles) to access treatment for their children.
“The holidays can be especially difficult for families who are away from home seeking life-saving medical care,” said Kate Horton, President and CEO of Ronald McDonald House Charities Canada. “We are profoundly grateful for WestJet’s generosity every day in bringing extra comfort and connection during an unimaginable time.”
The Video That Ties It All Together
WestJet’s 2025 Christmas Miracle video was released on 8 December. It was shared widely across YouTube and social media, capturing emotional reactions from families and highlighting the extraordinary efforts of WestJet employees.
As is normally the case with these Christmas videos, response has been overwhelmingly positive, with many viewers praising the campaign’s focus on compassion, community, and meaningful impact rather than spectacle alone.
It may not feature live airport wish lists or conveyor belts of gifts, but it delivers something just as powerful.
So without further ado, here is WestJet’s 2025 Christmas Miracle video:
For some reason, my eyes are leaking. I swear my allergies have been worse this year than ever before. In any case, how about that video?
And Yes, 2013 Still Hits Different
We will say it plainly.
While every year of WestJet’s Christmas Miracle has been special in its own way, nothing quite tops the original 2013 event. That real-time passenger surprise remains one of the most iconic airline moments ever captured on video, and it still gives us chills all these years later.
You can watch that original miracle again here, and we highly recommend doing so with tissues nearby.
A Tradition That Keeps Flying
WestJet’s Christmas Miracle has grown up, just like many of us who have been watching it since the beginning. The spectacle has softened, the focus has deepened, and the message has become more enduring.
AVGEEKERY’S COVERAGE OF WESTJET’S CHRISTMAS MIRACLE THROUGH THE YEARS
- A Christmas Miracle: WestJet Airlines Delivers Wishes to 12,000 People (2015)
- Grab Your Tissues, WestJet’s 2018 Christmas Video Is Here (2018)
- Latest WestJet Christmas Miracle Gives The Option To Give Or Receive (2019)
- This Holiday Season, We Celebrate Airport Workers (2023)
- WestJet Gives Back to Parents with ‘Christmas Miracle’ Event (2024)
At its core, the campaign continues to prove that aviation can be about more than aircraft, routes, and schedules. Sometimes, it is about showing up when it matters most.
And for that, we will happily keep watching every December.
Merry Christmas!
